wrdeer

Changing perceived value and Intangible value

In Uncategorized on October 21, 2009 at 8:55 pm
Imagine if this guys powers were used for GOOD ! 😉
 
No really a very entertaining  and educational trip into the idea of percieved value.
 
 

“The two most engaging powers of an author are to

make new things familiar, and familiar things new.” –  Samuel Johnson 

Using advertising savvy to help us Value more what we already have is a concept I love.
The problem is that the organisations marketeers work for decide what it is they are changing the percieved value of.
 
The same idea applied to things that should be valued more or that have real social value is the key  insight I take from this.
 

Posted via email from Urban Ascetic

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