Take swag with a clear conscience: FTC Disclosure graphics

In Uncategorized on December 4, 2009 at 5:47 pm
Found these via: mashable

FTC Statment:

“The revised Guides also add new examples to illustrate the long standing principle that “material connections” (sometimes payments or free products) between advertisers and endorsers – connections that consumers would not expect – must be disclosed. These examples address what constitutes an endorsement when the message is conveyed by bloggers or other “word-of-mouth” marketers. The revised Guides specify that while decisions will be reached on a case-by-case basis, the post of a blogger who receives cash or in-kind payment to review a product is considered an endorsement.”


With the new FTC regulations coming in to force US bloggers may need some way to start disclosing when their word of mouth style endorsements have been…. how shall we say……  facilitated.

In truth a a pretty amusing set of cartoons from Jeannine Schafer

I think most of the blogs I read I trust to not be doing anything hokey but if they want to fess up in an amusing way then Jennies cartoons are the way to go I reckon.

Posted via email from Urban Ascetic (Lite)


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